ROUND ONE – OBESITY
Shortlisted as Finalist for Round One
Address the growing problem of obesity and childhood obesity in a way that:
Convinces kids it's good to be healthy
Triggers a change in behaviour
We have profoundly lost our connection to the food we eat.
With the shift to factory farming and the rise of convenience meals we're lacking both nutrition and education when it comes to the arena of food.
Reconnecting with real food is the first step in reversing the obesity epidemic.
Reconnect the nation with healthy, nutritious, real food.
Create a solution that's accessible to a wide range of socio-economic statuses.
Create a solution that works for the individual, the family, and the community.
A vegetable garden that starts its life
as a deck of cards.
OK WHAT IS IT?
Each cards in a Grow Deck is made from seed paper capable of growing vegetables such as tomatoes, cucumbers, lettuce, etc.
Each card is printed with simple symbols and instructions so you know exactly what you're growing and how to grow it.
Grow Deck is easy to plant indoors or out, just add soil, water, and sun.
LETS TALK ABOUT SEED PAPER
Plantable seed paper is exactly what it sounds like: paper, with embedded seeds, that you can plant in your garden.
It's made from post-consumer material pulp and printed with 100% vegetable inks so you can keep saving trees while you're busy planting your garden.
HOW IT WORKS:
- Plant cards under a thin layer of soil
- Water your cards to germinate the seeds
- Watch healthy vegetables grow
(We're serious. It's that easy.)
HOW CAN I GET MY OWN GROW DECK?
IN YOUR GROCERY STORE
Grow Deck is stocked on store shelves just like any other product making it easily accessible to everyone.
Because it doesn't perish like fresh produce, it can easily be stocked in food desserts where access to fresh foods are limited or non-existent.
IN YOUR COMMUNITY
Mega Grow Decks capable of starting a school or community garden are available online.
These decks are customizable to the needs of the facility, community, and climate.
WILL PRICE IMPEDE ACCESS TO GROW DECK?
For us this was a really important part of the puzzle so a sizeable percentage of each full price Grow Deck and Mega Grow Deck purchase will go towards providing free and reduced cost Decks to low income families and underfunded schools. Because food desserts often exist in low income areas Grow Decks will also be purchasable at a reduced price when using food stamps.
WHAT ABOUT AWARENESS?
To increase awareness we replaced vending machines that are traditionally filled with sugary snacks with Grow Deck vending machines.
By placing these novel machines them in the wild we can get people in the know about Grow Deck and get them taking cards and decks home with them.
VEGGIES IN YOUR MAILBOX
What quicker, easier way to spread the word and get people trying the cards for themselves than to send them one?
Our direct mail post cards can be immediately planted in the garden to grow your first batch of veggies and will let you know where to get your own full deck.
GROW DECK ONLINE
The website is a place to connect, get involved, get gardening advice, get more grow cards, get kid friendly recipes and activities, and so much more.
Having one central, responsive, easy to navigate website makes Grow Deck Online accessible to anyone on any device.
GROW DECK -vs- OBESITY
Growing vegetables is a fun communal activity that gets the whole family outside and active. Kids get a chance to learn about how food connects them to the ecosystem and gain sense of pride and responsibility in their work.
Some kids will see the garden as a science experiment and others will see it as a box filled with leafy pets, but the most important moment comes when kids are excited to eat their vegetables because they grew them themselves.
For a quick reference on seed paper see here.
Carrot, garlic, pepper, onion and tomato icons designed by Gregory Sujkowski
Ecology designed by iconsmind.com